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~person:"Sainz de Abajo, Beatriz"
~person:"Wood, Steve"
~subject:"Entrepreneurship approach"
~subject:"International marketing"
~subject:"Relationship marketing"
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Innovations in SMEs and conducting e-business : technologies, trends and solutions
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
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2
Analysis of the variables which determine a good e-marketing strategy : the techniques most used during times of crisis
Sainz de Abajo, Beatriz
;
Torre Díez, Isabel de la
; …
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 152-168)
.
2011
Persistent link: https://www.econbiz.de/10009405598
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