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~person:"Sajtos, Laszlo"
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Beziehungsmarketing
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Sajtos, Laszlo
Danaher, Peter J.
91
Smith, Michael S.
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Danaher, Tracey S.
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Brodie, Roderick J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing and consumer services
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Tactical use of rewards to enhance loyalty program effectiveness
Danaher, Peter J.
;
Sajtos, Laszlo
;
Danaher, Tracey S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012494691
Saved in:
2
Does the reward match the effort for loyalty program members?
Danaher, Peter J.
;
Sajtos, Laszlo
;
Danaher, Tracey S.
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011556593
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