Qashou, Abeer; Saleh, Yahya - In: Arab Economic and Business Journal 13 (2018) 2, pp. 93-110
This study investigates the factors affecting the acceptance and implementation of E-marketing and its impact on … and environmental) with sixteen factors were hypothesized to influence E-marketing in the SMRs. Relevant data were … that all individual hypothesized factors have positive significant impact on E-marketing implementation. Regression models …