Sunday Adewale Olaleye; Salo, Jari; Ukpabi, Dandison C. - In: International Journal of E-Business Research (IJEBR) 14 (2018) 2, pp. 61-75
The purpose of this article is to empirically examine the role of online retailer's website reputation on tablet commerce and to compare the trust arbitration between reputation and loyalty in two cultures - Finland and Nigeria. Data was collected from Finland and Nigeria, using purposive and...