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~person:"Samuelsen, Bendik M."
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Search: subject:"Self-brand connection"
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Brand image
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Augmented brand associations
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Samuelsen, Bendik M.
Dwivedi, Abhishek
4
Fazli-Salehi, Reza
4
Madadi, Rozbeh
4
Torres, Ivonne M.
4
Zúñiga, Miguel Ángel
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Johnson, Lester W.
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McDonald, Robert E.
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Shukla, Paurav
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Carnevale, Marina
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Fitzsimons, Gavan J.
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Gaustad, Tarje
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Hur, Won-Moo
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Khalifa, Dina
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Lee, Seonjeong
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Mishra, Sita
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Nadeem, Waqar
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Saxena, Garima
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Teck Ming Tan
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Warlop, Luk
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Al-Imamy, Saifeddin
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Anh Tran Tram Truong
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Ashraf, Abdul R.
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Bacile, Todd J.
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Basar, Berna
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Berger, Axel
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Brandstätter, Marion
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Bucic, Tania
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Burnasheva, Regina
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Cakici, N. Meltem
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Calantone, Roger J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Psychology & marketing
1
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ECONIS (ZBW)
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Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
2
The perils of self-brand connections : consumer response to changes in brand meaning
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 818-829
Persistent link: https://www.econbiz.de/10011970115
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