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~person:"Samulewicz, Christian"
~subject:"Germany"
~subject:"United States"
~subject:"Verhaltensökonomik"
~type_genre:"Conference paper"
~type_genre:"Thesis"
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Der Widerstand von Konsumenten gegenüber disruptiven Innovationen im FMCG-Markt : ein explorativer Ansatz zur Analyse von Veränderungsprozessen
Samulewicz, Christian
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2016
Persistent link: https://www.econbiz.de/10011544657
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