Guerreiro, Reinaldo; Ong, Beng Soo; Santos, Ariovaldo dos - In: Brazilian Business Review 1 (2004) 2, pp. 103-117
This paper compares the perceptions of controllers with those ofcommercial managers in industrial companies with respect to various aspects ofbonus packs promotions. The study is conducted on the premise that the economicresult of a price discount decision and that of a product quantity bonus...