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The “Integrative Justice Model” as Transformative Justice for Base-of-the-Pyramid Marketing
Santos, Nicholas
;
Laczniak, Gene
;
Facca-Miess, Tina
- In:
Journal of Business Ethics
126
(
2015
)
4
,
pp. 697-707
that
impoverished
consumers
have owed to them. In this way, the ideal exchange characteristics for bottom (or base) of the …
Persistent link: https://www.econbiz.de/10011155298
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