Santos, Nicholas; Laczniak, Gene; Facca-Miess, Tina - In: Journal of Business Ethics 126 (2015) 4, pp. 697-707
Writing in the Business and Politics, Santos and Laczniak (Business and Politics 14(1) <CitationRef CitationID="CR37">2012</CitationRef>) formulated a normative, ethical approach to be followed when marketers e ngage impoverished market segments. It is labeled the integrative justice model (IJM). As noted below, that approach called for...</citationref>