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~person:"Sarstedt, Marko"
~subject:"Partielle kleinste Quadrate"
~subject:"Relationship marketing"
~type_genre:"Collection of articles written by one author"
~type_genre:"Non-commercial literature"
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Partielle kleinste Quadrate
Relationship marketing
Advertising effects
1
Consumer behaviour
1
Corporate reputation
1
Deutschland
1
Estimation
1
Firmenimage
1
Germany
1
Konsumentenverhalten
1
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Marktforschung
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Partial least squares
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Sponsoring
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Statistical test
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Statistischer Test
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Structural equation model
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Strukturgleichungsmodell
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Sarstedt, Marko
Theuvsen, Ludwig
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Alt, Rainer
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Diamantopoulos, Adamantios
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Dominic, Theresia
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Eberl, Markus
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Feil, Jan-Henning
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Jung, Reinhard
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Küpper, Torben
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Lagerkvist, Carl-Johan
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Landmann, Dirk Hauke
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Leeuwen, Eveline S. van
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Mußhoff, Oliver
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Neuts, Bart
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Nijkamp, Peter
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Pfegfeidel, Vanessa
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Romão, João
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Schmidt, Ina
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Spiller, Achim
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Temme, Dirk
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Tenenhaus, Michel
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Thoma, Axel
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ECONIS (ZBW)
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Selected contributions to market-based management
Sarstedt, Marko
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2008
Persistent link: https://www.econbiz.de/10003743726
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