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~person:"Sauer, Nicola E."
~person:"Wong, IpKin Anthony"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Working Paper"
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Beziehungsmarketing
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Brand image
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Consumer behaviour
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Customer retention
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Deutschland
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Football
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Fußballbundesliga
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Fußballverein
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Sauer, Nicola E.
Wong, IpKin Anthony
Bauer, Hans H.
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Der Beitrag des Markenimage zur Fanloyalität : eine empirische Untersuchung am Beispiel der Klubmarken der Fußball-Bundesliga
Bauer, Hans H.
;
Exler, Stefanie
;
Sauer, Nicola E.
-
2004
Persistent link: https://www.econbiz.de/10002645198
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