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~person:"Sauer, Nicola E."
~subject:"Marketing"
~subject:"Schätzung"
~subject:"Vertriebsweg"
~subject:"Werbewirkung"
~type_genre:"Arbeitspapier"
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Marketing
Schätzung
Vertriebsweg
Werbewirkung
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Consumer behaviour
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Consumer goods marketing
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Deutschland
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Germany
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Sauer, Nicola E.
Bodenstein, Gerhard
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Bauer, Hans H.
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Nutzen und Probleme des Lifestyle-Konzepts für das Business-to-Consumer-Marketing
Bauer, Hans H.
;
Sauer, Nicola E.
;
Müller, Verena
-
2003
Persistent link: https://www.econbiz.de/10001790188
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