Fuentes-Blasco, Maria; Saura, Irene-Gil; … - In: The Service Industries Journal 30 (2008) 11, pp. 1837-1852
This paper deals with the process by which electronic customer loyalty (e-loyalty) is formed. The twofold aim is to analyse e-loyalty, describing its development in terms of how it is influenced by several determinants and to study potential barriers to switching which significantly affect the...