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~person:"Scassa, Teresa"
~person:"Snyder, Kevin"
~subject:"Ambush Marketing"
~subject:"Großveranstaltung"
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Ambush Marketing
Großveranstaltung
Guerilla marketing
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Guerilla-Marketing
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4
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United States
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Scassa, Teresa
Snyder, Kevin
Nufer, Gerd
5
McKelvey, Steve
3
Pechtl, Hans
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Séguin, Benoit
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2
Hutter, Katharina
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Sachse, Manuela
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Chanavat, Nicolas
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Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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The evolution of media reporting of ambush marketing
Burton, Nicholas
;
Snyder, Kevin
;
McKelvey, Steve
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011919165
Saved in:
2
Ambush marketing and the right of association : clamping down on references to that big event with all the athletes in a couple of years
Scassa, Teresa
- In:
Journal of sport management : the official journal of …
25
(
2011
)
4
,
pp. 354-370
Persistent link: https://www.econbiz.de/10009297064
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