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~person:"Schaarschmidt, Mario"
~person:"Siano, Alfonso"
~person:"Stephen, Andrew T."
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12
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Schaarschmidt, Mario
Siano, Alfonso
Stephen, Andrew T.
Kuchler, Theresa
35
Stroebel, Johannes
35
Qiu, Liangfei
31
Dwivedi, Yogesh Kumar
30
Bailey, Michael
29
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26
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23
Saxton, Gregory D.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
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20
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20
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19
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19
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19
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18
Gu, Bin
18
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18
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18
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18
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17
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17
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17
Ruyter, Ko de
17
Vrontis, Demetris
17
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17
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17
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16
Laurell, Christofer
16
Xie, Tian
16
Asongu, Simplice
15
Bigné Alcañiz, J. Enrique
15
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ECONIS (ZBW)
44
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1
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
2
Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages
Amabile, Sara
;
Conte, Francesca
;
Vollero, Agostino
; …
- In:
Italian journal of marketing : ITJM
2022
(
2022
)
3
,
pp. 341-369
Persistent link: https://www.econbiz.de/10013461644
Saved in:
3
Digital destination branding : a framework to define and assess European DMOs practices
Confetto, Maria Giovanna
;
Conte, Francesca
;
Palazzo, Maria
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014458593
Saved in:
4
Digital war for talent : how profile reputations on company rating platforms drive job seekers' application intentions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Ivens, Stefan
- In:
Journal of vocational behavior
131
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013271229
Saved in:
5
Social media strategy
Stephen, Andrew T.
- In:
The Routledge companion to strategic marketing
,
(pp. 352-363)
.
2021
Persistent link: https://www.econbiz.de/10012498771
Saved in:
6
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
7
When employees speak as they like : bad mouthing in social media
Ivens, Stefan
;
Schaarschmidt, Mario
;
Könsgen, Raoul
- In:
Corporate reputation review
24
(
2021
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012433556
Saved in:
8
Self-production in an upcycling online community : shared knowledge, collaborative ideas and creation of value
Coppola, Carla
;
Vollero, Agostino
;
Conte, Francesca
; …
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
2/3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10012305797
Saved in:
9
Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation
Schaarschmidt, Mario
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 718-726
Persistent link: https://www.econbiz.de/10012288095
Saved in:
10
Good citizen, good ambassador? : linking employees' reputation perceptions with supportive behavior on Twitter
Schaarschmidt, Mario
;
Könsgen, Raoul
- In:
Journal of business research : JBR
117
(
2020
),
pp. 754-763
Persistent link: https://www.econbiz.de/10012288098
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