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Schaper, Torsten
Scharf, Andreas
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Marketingfocus: Produktmanagement : [Hans Knoblich zum 60. Geburtstag]
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Typologisierung von Gütern auf der Basis von Konsumentenurteilen mit Hilfe einer quantitativen Methode
Schaper, Torsten
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Marketingfocus: Produktmanagement : [Hans Knoblich zum …
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(pp. 177-186)
.
1993
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