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~person:"Scheer, Burkhard"
~subject:"Bakery product"
~subject:"Brand management"
~subject:"Germany"
~subject:"United Kingdom"
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Nutzenbasierte Marktsegmentierung : eine kaufprozessorientierte empirische Untersuchung zur Wirkungsmessung von Marketing-Aktivitäten
Scheer, Burkhard
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2008
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1. Aufl.
Persistent link: https://www.econbiz.de/10003656806
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