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~person:"Schivinski, Bruno"
~person:"Veloutsou, Cleopatra"
~subject:"Konsumentenverhalten"
~subject:"Social media"
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Search: subject_exact:"Online community"
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Konsumentenverhalten
Social media
Social Web
23
Social web
23
Consumer behaviour
17
Brand management
14
Markenführung
14
Internet marketing
13
Online-Marketing
13
Brand image
9
Markenimage
9
Beziehungsmarketing
7
Relationship marketing
7
Viral marketing
5
Virales Marketing
5
Brand communities
4
COBRAs
4
social media
4
Consumer engagement
3
Facebook
3
Advertising effects
2
Brand
2
Brand community participation
2
Brand equity
2
Community
2
Computerspiel
2
Consumer brand engagement
2
Customer integration
2
Gemeinschaft
2
Kundenintegration
2
Markenartikel
2
Personality psychology
2
Persönlichkeitspsychologie
2
Video game
2
Werbewirkung
2
Working consumers
2
brand attitude
2
brand equity
2
purchase intention
2
AIRBNB
1
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4
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17
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17
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17
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1
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1
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1
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1
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English
18
Author
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Schivinski, Bruno
Veloutsou, Cleopatra
Filieri, Raffaele
21
Dwivedi, Yogesh Kumar
20
Hollebeek, Linda D.
15
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Rita, Paulo
14
Flavián Blanco, Carlos
13
Law, Chun Hung Roberts
13
Hajli, Nick
11
Harrigan, Paul
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Hennig-Thurau, Thorsten
10
Rana, Nripendra P.
10
Ranfagni, Silvia
10
Seo, Yuri
10
Bigné Alcañiz, J. Enrique
9
Füller, Johann
9
Schweidel, David A.
9
Stephen, Andrew T.
9
Thaichon, Park
9
Usman, Osly
9
Vrontis, Demetris
9
Akram, Umair
8
Conduit, Jodie
8
Dolan, Rebecca
8
Haenlein, Michael
8
Hinz, Oliver
8
Ko, Eunju
8
Luo, Xueming
8
Luoma-aho, Vilma
8
Moro, Sérgio
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Ruyter, Ko de
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Cova, Bernard
7
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Journal of business research : JBR
6
The journal of product & brand management
3
Argumenta oeconomica
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
Working paper series
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ECONIS (ZBW)
18
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
4
The influence of interpersonal motivation on Polish consumers' online brand-related activity
Brzozowska-Woś, Magdalena
;
Schivinski, Bruno
- In:
Argumenta oeconomica
43
(
2019
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012284894
Saved in:
5
Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno
- In:
Journal of business research : JBR
130
(
2021
),
pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
Saved in:
6
Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno
;
Muntinga, Daan G.
;
Pontes, Halley M.
; …
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
Saved in:
7
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
8
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
9
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
10
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
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