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~person:"Schivinski, Bruno"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Beziehungsmarketing
Konsumentenverhalten
Social Web
10
Social web
10
Internet marketing
8
Online-Marketing
8
Consumer behaviour
7
Brand image
6
Markenimage
6
Brand management
4
COBRAs
4
Markenführung
4
social media
4
Social media
3
Brand equity
2
Consumer brand engagement
2
Facebook
2
Viral marketing
2
Virales Marketing
2
AIRBNB
1
Advertising effects
1
Artificial intelligence
1
B-to-B-Marketing
1
B2B
1
Betriebliche Wertschöpfung
1
Brand
1
Brand-related content
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Business-to-business marketing
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CBBE
1
Consumer-based brand equity
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Credibility
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Crisis management
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Customer satisfaction
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Fashion
1
Functional brand image
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Glaubwürdigkeit
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Hedonic brand image
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Schivinski, Bruno
Filieri, Raffaele
19
Loureiro, Sandra Maria Correia
16
Flavián Blanco, Carlos
14
Harrigan, Paul
14
Hollebeek, Linda D.
14
Dwivedi, Yogesh Kumar
13
Rita, Paulo
13
Agnihotri, Raj
11
Casaló, Luis V.
11
Hajli, Nick
11
Law, Chun Hung Roberts
11
Füller, Johann
9
Itani, Omar S.
9
Thaichon, Park
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Ko, Eunju
8
Rather, Raouf Ahmad
8
Wallace, Elaine
8
Ahuja, Vandana
7
Bilgihan, Anil
7
Cheung, Man Lai
7
Constantinides, Efthymios
7
Fernandes, Teresa
7
Hazari, Sunil
7
Hennig-Thurau, Thorsten
7
Kamboj, Shampy
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Michaelidou, Nina
7
Pittman, Matthew
7
Rahman, Zillur
7
Rana, Nripendra P.
7
Stephen, Andrew T.
7
Valck, Kristine de
7
Vrontis, Demetris
7
Wiese, Melanie
7
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Argumenta oeconomica
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
7
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
3
The influence of interpersonal motivation on Polish consumers' online brand-related activity
Brzozowska-Woś, Magdalena
;
Schivinski, Bruno
- In:
Argumenta oeconomica
43
(
2019
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012284894
Saved in:
4
Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno
- In:
Journal of business research : JBR
130
(
2021
),
pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
Saved in:
5
Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno
;
Muntinga, Daan G.
;
Pontes, Halley M.
; …
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
Saved in:
6
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
7
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
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