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~person:"Schivinski, Bruno"
~subject:"Brand management"
~subject:"Personality psychology"
~subject:"Social Web"
~type:"article"
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Schivinski, Bruno
Loureiro, Sandra Maria Correia
26
Melewar, T. C.
23
Diamantopoulos, Adamantios
21
Keller, Kevin Lane
21
Bang, Nguyen
20
Guzman, Francisco
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ECONIS (ZBW)
7
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1
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
2
Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno
;
Muntinga, Daan G.
;
Pontes, Halley M.
; …
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
Saved in:
3
Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno
- In:
Journal of business research : JBR
130
(
2021
),
pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
Saved in:
4
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
5
Antecedents of consumer-based store brand equity : conceptual model
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
Saved in:
6
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
7
The impact of brand communication on brand equity through Facebook
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
Saved in:
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