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~person:"Schmid, Stefan"
~subject:"Auslandsgeschäft"
~subject:"Standardization"
~type_genre:"Article in journal"
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Auslandsgeschäft
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Schmid, Stefan
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International business review : the official journal of the European International Business Academy
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
2
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International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas
;
Schmid, Stefan
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
Saved in:
2
50 years of research on international standardization and adaptation - from a systematic literature analysis to a theoretical framework
Schmid, Stefan
;
Kotulla, Thomas
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 491-507
Persistent link: https://www.econbiz.de/10009380917
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