//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Schmidt, Steffen"
~subject:"Deutschland"
~subject:"Public relations"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Wiedmann, Klaus-Peter"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Public relations
Consumer behaviour
3
Konsumentenverhalten
3
Brand image
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Beziehungsmarketing
1
Brand
1
Customer analysis
1
Data Mining
1
Data mining
1
Germany
1
Kundenanalyse
1
Markenartikel
1
Marketing
1
Online retailing
1
Online-Handel
1
Partial least squares
1
Partielle kleinste Quadrate
1
Perception
1
Relationship marketing
1
Social Web
1
Social web
1
Structural equation model
1
Strukturgleichungsmodell
1
Wahrnehmung
1
Web analytics
1
Webanalyse
1
Website
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Book section
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Language
All
English
1
Author
All
Schmidt, Steffen
Wiedmann, Klaus-Peter
12
Hennigs, Nadine
5
Langner, Sascha
3
Behrens, Stefan
1
Buxel, Holger Henning
1
Fombrun, Charles J.
1
Friedlandt, Jens
1
Klarmann, Christiane
1
Klee, Alexander
1
Riel, Cees B. M. van
1
Wüstefeld, Thomas
1
more ...
less ...
Published in...
All
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->