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~person:"Schmidt, Steffen"
~subject:"E-commerce"
~subject:"Germany"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Schmidt, Steffen
Wiedmann, Klaus-Peter
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
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