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~person:"Schmitt, Bernd"
~person:"Wolf, Antje"
~person:"Wrobel, Alexander"
~type_genre:"Collection of articles of several authors"
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Brand management
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Consumer behaviour
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Collection of articles of several authors
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Schmitt, Bernd
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Handbook on brand and experience management
Schmitt, Bernd
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2008
Persistent link: https://www.econbiz.de/10003640687
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