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~person:"Schneider, Martin"
~person:"Voorveld, Hilde A. M."
~subject:"Digitale Medien"
~subject:"Media mix"
~subject:"World"
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Digitale Medien
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7
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Schneider, Martin
Voorveld, Hilde A. M.
Katz, Helen E.
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Neijens, Peter C.
3
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2
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Journal of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
1
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
1
SpringerLink / Bücher
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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The fit factor : the role of fit between ads in understanding cross-media synergy
Voorveld, Hilde A. M.
;
Valkenburg, Sanne M. F.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 185-195
Persistent link: https://www.econbiz.de/10011313254
Saved in:
2
Cross-media synergy : exploring the role of the integration of ads in cross-media campaigns
Voorveld, Hilde A. M.
;
Valkenburg, Sanne
- In:
The changing roles of advertising : [extended versions …
,
(pp. 187-200)
.
2013
Persistent link: https://www.econbiz.de/10009773035
Saved in:
3
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
Schneider, Martin
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10010219173
Saved in:
4
Management von Medienunternehmen : Digitale Innovationen - crossmediale Strategien
Schneider, Martin
-
2013
Märkte -- Führungsprozesse (Unternehmensführung/-strategie) -- Controlling & Accounting -- Redaktion/Einkauf, Programmplanung -- Distribution -- B2B-Marketing -- B2C-Marketing -- Supportprozesse: Legal, Personal, IT/Organisation.
Persistent link: https://www.econbiz.de/10014016716
Saved in:
5
The interacting role of media sequence and product involvement in cross-media campaigns
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 203-216
Persistent link: https://www.econbiz.de/10009577759
Saved in:
6
Controlling von Medienunternehmen
Schneider, Martin
;
Foit, Kristian
- In:
Management von Medienunternehmen : digitale …
,
(pp. 277-299)
.
2013
Persistent link: https://www.econbiz.de/10010243788
Saved in:
7
Opening the black box : understanding cross-media effects
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009008493
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