//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Schneider, Martin"
~person:"Voorveld, Hilde A. M."
~subject:"Digitale Medien"
~subject:"Netherlands"
~subject:"World"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbemix"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Digitale Medien
Netherlands
World
Media mix
7
Mediamix-Strategie
7
Advertising effects
3
Media industries
3
Mediensektor
3
Werbewirkung
3
Branchenentwicklung
2
Deutschland
2
Digital media
2
Germany
2
Management
2
Media usage
2
Mediennutzung
2
Medienwirtschaft
2
Niederlande
2
Sector development
2
Synergie
2
Synergy
2
Technischer Fortschritt
2
Technological change
2
Welt
2
Advertising media
1
Betriebliche Wertschöpfung
1
Erfolgsfaktor
1
Marketing management
1
Marketingmanagement
1
Product differentiation
1
Produktdifferenzierung
1
Strategic management control
1
Strategisches Controlling
1
Success factor
1
Value creation
1
Werbeträger
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatzsammlung
2
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
German
2
English
2
Author
All
Schneider, Martin
Voorveld, Hilde A. M.
Valkenburg, Sanne
1
Valkenburg, Sanne M. F.
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
1
SpringerLink / Bücher
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The fit factor : the role of fit between ads in understanding cross-media synergy
Voorveld, Hilde A. M.
;
Valkenburg, Sanne M. F.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 185-195
Persistent link: https://www.econbiz.de/10011313254
Saved in:
2
Cross-media synergy : exploring the role of the integration of ads in cross-media campaigns
Voorveld, Hilde A. M.
;
Valkenburg, Sanne
- In:
The changing roles of advertising : [extended versions …
,
(pp. 187-200)
.
2013
Persistent link: https://www.econbiz.de/10009773035
Saved in:
3
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
Schneider, Martin
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10010219173
Saved in:
4
Management von Medienunternehmen : Digitale Innovationen - crossmediale Strategien
Schneider, Martin
-
2013
Märkte -- Führungsprozesse (Unternehmensführung/-strategie) -- Controlling & Accounting -- Redaktion/Einkauf, Programmplanung -- Distribution -- B2B-Marketing -- B2C-Marketing -- Supportprozesse: Legal, Personal, IT/Organisation.
Persistent link: https://www.econbiz.de/10014016716
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->