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~person:"Schneider, Willy"
~subject:"Markenarchitektur"
~subject:"Marketing management"
~subject:"USA"
~type_genre:"Case study"
~type_genre:"Handbook"
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Wie McDonald's den Hamburger auf das Fließband legte und mit Franchising die Welt eroberte
Schneider, Willy
-
2018
Persistent link: https://www.econbiz.de/10011806939
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McMarketing : Einblicke in die Marketing-Strategie von McDonald's
Schneider, Willy
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2015
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2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10010512164
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