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~person:"Schnittka, Oliver"
~subject:"Marketingmanagement"
~subject:"Warenkennzeichnung"
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Schnittka, Oliver
Dekimpe, Marnik G.
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Journal of retailing and consumer services
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
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Are they always promising? : an empirical analysis of moderators influencing consumer preferences for economy and premium private labels
Schnittka, Oliver
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 94-99
Persistent link: https://www.econbiz.de/10010528600
Saved in:
2
Does chain labeling make private labels more successful?
Schnittka, Oliver
;
Becker, Jan-Michael
;
Gedenk, Karen
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
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