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~person:"Schramm-Klein, Hanna"
~subject:"Advertising"
~subject:"Deutschland"
~type_genre:"Article in journal"
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Advertising
Deutschland
Advertising effects
2
Computerspiel
2
Video game
2
Werbewirkung
2
Werbung
2
Advergames
1
Brand image
1
Consumer behaviour
1
Experiment
1
Internet marketing
1
Konsumentenverhalten
1
Markenimage
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Online-Marketing
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Psychology of advertising
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advertising effectiveness
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attitude
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flow experience
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Article in journal
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Schramm-Klein, Hanna
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Reijmersdal, Eva A. van
4
Vashisht, Devika
4
An, Soontae
3
Ghosh, Tathagata
3
Hoy, Mariea Grubbs
3
Pelsmacker, Patrick de
3
Rozendaal, Esther
3
Sreejesh, S.
3
Terlutter, Ralf
3
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Dens, Nathalie
2
Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Herrewijn, Laura
2
Hudders, Liselot
2
Hwang, Yongjin
2
Mau, Gunnar
2
Nelson, Michelle R.
2
Panic, Katarina
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Steffen, Celina
2
Teipen, Christina
2
Waiguny, Martin K. J.
2
Ahern, Lee
1
Ahmed, Md. Tanveer
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Amann, Rolf
1
Antheunis, Marjolijn L.
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Ashley, Christy
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Auty, Susan
1
Ballouli, Khalid
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Bang Nguyen Viet
1
Bang, Hye Jin
1
Behm-Morawitz, Elizabeth
1
Bellman, Steven
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Bellur, Saraswathi
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Journal of advertising : official publication of the American Academy of Advertising
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
2
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Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Saved in:
2
Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
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