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Schubach, Sebastian
März, Armin
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Three essays on new challenges and opportunities for marketing in an evolving technological environment
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The importance of being born free as online platform - how prior strategic commitments influence the conception of customer orientation and its outcomes in free e-Services
Schubach, Sebastian
;
Heß, Nicole Jasmin
;
Schumann, Jan …
- In:
Three essays on new challenges and opportunities for …
,
(pp. 117-173)
.
2018
Persistent link: https://www.econbiz.de/10011901164
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2
"Why would I read a mobile review?" Device compatibility perceptions and effects on perceived helpfulness
März, Armin
;
Schubach, Sebastian
;
Schumann, Jan Hendrik
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10011638692
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