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~person:"Schultz, Don E."
~source:"econis"
~subject:"Advertising media"
~subject:"Target group"
~subject:"Werbeträger"
~subject:"Zielgruppe"
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Breaking new ground in theory and practice
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Journal of marketing communications
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ECONIS (ZBW)
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Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
2
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
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