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~person:"Schultz, Majken"
~subject:"Innovation management"
~subject:"Stakeholder"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
~type_genre:"Textbook"
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The journal of brand management : an international journal
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Toward a theory of brand co-creation with implications for brand governance
Hatch, Mary Jo
;
Schultz, Majken
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 590-604
Persistent link: https://www.econbiz.de/10008659260
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