//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Schumann, David W."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"United States"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Journal of marketing theory and practice."
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Konsumentenverhalten
United States
Werbewirkung
Consumer behaviour
2
Personality psychology
2
Persönlichkeitspsychologie
2
USA
2
Arbeitsleistung
1
Beziehungsmarketing
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer preferences
1
Dienstleistungsqualität
1
Job performance
1
Konsumentenpräferenzen
1
Markenimage
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Online-Befragung
1
Relationship marketing
1
Salespeople
1
Selbstbedienung
1
Selbstevaluation
1
Self-assessment
1
Self-service
1
Service quality
1
Stress
1
Verkaufspersonal
1
Web survey
1
Work stress
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Schumann, David W.
Beatty, Sharon E.
6
Gillison, Stephanie T.
5
Arnold, Todd J.
4
Ozcan, Timucin
4
Ramirez, Edward
4
Reynolds, Kristy E.
4
Albaum, Gerald S.
3
Baker, Thomas L.
3
Barnes, Donald C.
3
D'Souza, Giles
3
Donthu, Naveen
3
Franke, George R.
3
Hair, Joseph F.
3
Johnson, Catherine M.
3
Kemp, Elyria
3
Micu, Camelia C.
3
Northington, William Magnus
3
Roster, Catherine A.
3
Sheth, Jagdish N.
3
Smith, Scott M.
3
Solomon, Michael R.
3
Aggarwal, Praveen
2
Alhouti, Sarah
2
Ali, Fayaz
2
Allaway, Arthur W.
2
Anitsal, Ismet
2
Babaev, Jasurbek
2
Brashear-Alejandro, Thomas
2
Briggs, Elten
2
Burnham, Thomas A.
2
Butler, Timothy D.
2
Chaudhuri, Arjun
2
Curran, James M.
2
Das, Neel
2
Deitz, George D.
2
Fernandes, Teresa
2
Flight, Richard L.
2
Fox, Alexa K.
2
Fu, Frank Q.
2
more ...
less ...
Published in...
All
Journal of marketing theory and practice
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining brand equity antecedent/consequence relationships
Broyles, S. Allen
;
Schumann, David W.
;
Leingpibul, …
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10003827793
Saved in:
2
Consumer preferences for assimilative versus aspirational models in marketing communications : the role of product class, individual difference, and mood state
Nichols, Bridget Satinover
;
Schumann, David W.
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 359-375
Persistent link: https://www.econbiz.de/10009688910
Saved in:
3
Toward a conceptualization of customer productivity : the customer's perspective on transforming customer labor into customer outcomes using technology-based self-service options
Anitsal, Ismet
;
Schumann, David W.
- In:
Journal of marketing theory and practice
15
(
2007
)
4
,
pp. 349-363
Persistent link: https://www.econbiz.de/10003745498
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->