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~person:"Schwarzkopf, Stefan"
~person:"Vdovichen, A. A."
~subject:"Markenführung"
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Schwarzkopf, Stefan
Vdovichen, A. A.
Crawford, Robert
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Trademarks, brands, and competitiveness
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European research studies
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ECONIS (ZBW)
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Managing the advertising activities in the system of integrated brand promotion of an enterprise
Vdovichena, O. G
;
Vdovichen, A. A.
;
Chychun, V. A
- In:
European research studies
21
(
2018
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10012221359
Saved in:
2
Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890-1930
Schwarzkopf, Stefan
- In:
Trademarks, brands, and competitiveness
,
(pp. 165-193)
.
2013
Persistent link: https://www.econbiz.de/10009758697
Saved in:
3
Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890 - 1930
Schwarzkopf, Stefan
- In:
Trademarks, brands, and competitiveness
,
(pp. 165-193)
.
2010
Persistent link: https://www.econbiz.de/10003972916
Saved in:
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