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~person:"Scott, N. R."
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Search: subject:"Destination branding"
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Scott, N. R.
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Destination brand equity among the host community - A potential source of competitive advantage for DMOs: the case of Brisbane
Pike, S.
;
Scott, N. R.
-
2009
Since the emergence of the
destination
branding
literature in 1998, there have been few studies related to performance …
Persistent link: https://www.econbiz.de/10009448308
Saved in:
2
Consistency in
Destination
Branding
: The Impact of Events
Marzano, G.
;
Scott, N. R.
-
2006
destination and incorporated into a
destination
's
branding
strategy. This implies the need to evaluate the contribution of an …
Persistent link: https://www.econbiz.de/10009448047
Saved in:
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