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~person:"Secka, Marion"
~subject:"Markenführung"
~type_genre:"Collection of articles written by one author"
~type_genre:"Hochschulschrift"
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Einfluss von Kommunikationsmaßnahmen mit CSR-Bezug auf die Einstellung zur Marke : Entwicklung und Überprüfung eines konzeptionellen Modells
Secka, Marion
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2015
Persistent link: https://www.econbiz.de/10010514072
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