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~person:"Selhofer, Hannes"
~subject:"Advertising"
~subject:"Hörfunkwerbung"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
~type_genre:"No longer published / No longer aquired"
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Ökonomie der Medien und des Mediensystems : Grundlagen, Ergebnisse und Perspektiven medienökonomischer Forschung
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Sind die fetten Jahre vorbei? : Zur internationalen Werbemarktentwicklung
Bruck, Peter A.
- In:
Ökonomie der Medien und des Mediensystems : …
,
(pp. 179-202)
.
1996
Persistent link: https://www.econbiz.de/10001292322
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