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~person:"Semmler, Michael"
~subject:"Marketingtheorie"
~subject:"Marktforschung"
~subject:"Multivariate Analyse"
~subject:"Price"
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Semmler, Michael
Hruschka, Harald
44
Baumgartner, Bernhard
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Journal of business economics : JBE
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Wirkungsmessung und Allokation von Katalogen in Versandhandel und Direktmarketing : Katalogversand an Sammelbesteller
Hruschka, Harald
;
Baumgartner, Bernhard
;
Semmler, Michael
- In:
Journal of business economics : JBE
73
(
2003
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001727712
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