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~person:"Sen, Sankar"
~person:"Smith, Alan D."
~subject:"challenger brand"
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Search: subject:"Corporate Social Responsibility"
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challenger brand
Corporate social responsibility
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Corporate Social Responsibility
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Sen, Sankar
Smith, Alan D.
Du, Shuili
4
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Corporate
social
responsibility
and competitive advantage : overcoming the trust barrier
Du, Shuili
;
Bhattacharya, C. B.
;
Sen, Sankar
-
2010
This research builds on the complementary
corporate
social
responsibility
(CSR) literatures in strategy and marketing …
Persistent link: https://www.econbiz.de/10008699647
Saved in:
2
Corporate
Social
Responsibility
and Competitive Advantage: Overcoming the Trust Barrier
Du, Shuili
;
Bhattacharya, C. B.
;
Sen, Sankar
-
2010
This research builds on the complementary
corporate
social
responsibility
(CSR) literatures in strategy and marketing …
Persistent link: https://www.econbiz.de/10010352089
Saved in:
3
Corporate
social
responsibility
and competitive advantage: Overcoming the trust barrier
Du, Shuili
;
Bhattacharya, C.B.
;
Sen, Sankar
-
European School of Management and Technology (ESMT)
-
2010
This research builds on the complementary
corporate
social
responsibility
(CSR) literatures in strategy and marketing …
Persistent link: https://www.econbiz.de/10008677398
Saved in:
4
Corporate
Social
Responsibility
and Competitive Advantage: Overcoming the Trust Barrier
Du, Shuili
;
Bhattacharya, C. B.
;
Sen, Sankar
- In:
Management Science
57
(
2011
)
9
,
pp. 1528-1545
This research builds on the complementary
corporate
social
responsibility
(CSR) literatures in strategy and marketing …
Persistent link: https://www.econbiz.de/10009293050
Saved in:
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