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~person:"Septianto, Felix"
~subject:"Hotel industry"
~type:"article"
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Hotel industry
Consumer behaviour
60
Konsumentenverhalten
60
Emotion
27
Advertising
20
Advertising effects
19
Werbewirkung
19
Werbung
17
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Personality psychology
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Psychology of advertising
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Septianto, Felix
Han, Heesup
38
Law, Chun Hung Roberts
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Mattila, Anna S.
11
Gao, Yixing
9
Kim, Jinkyung Jenny
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Hyun, Sunghyup Sean
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Qu, Hailin
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Shin, Hakseung
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Perdue, Richard R.
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Assaker, Guy
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Journal of business research : JBR
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ECONIS (ZBW)
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The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
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