Shah, Nita H; Soni, Hardik N; Patel, Kamlesh A - In: Omega 41 (2013) 2, pp. 421-430
This paper considers an inventory system with non-instantaneous deteriorating item in which demand rate is a function of advertisement of an item and selling price. This paper aids the retailer in maximizing the total profit by determining optimal inventory and marketing parameters. In contrast...