Shaikh, Imran Mehboob; Bin Noordin, Kamaruzaman; Arijo, … - In: Journal of Islamic Marketing 11 (2019) 6, pp. 1761-1776
Purpose: This paper aims to examine the determinants that influence the customer’s adoption towards the use of family takaful scheme by extending diffusion theory of innovation (DOI) in the context of Pakistan. Design/methodology/approach: The published work allied to takaful studies and DOI...