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~person:"Shaizatulaqma Kamalul Ariffin"
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How green marketing mix strategies affects the firm's performance : a Malaysian perspective
Goh, Wan-Har
;
Goh Yen Nee
;
Shaizatulaqma Kamalul Ariffin
; …
- In:
International journal of sustainable strategic management
7
(
2019
)
1/2
,
pp. 113-130
Persistent link: https://www.econbiz.de/10012103307
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