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~person:"Shams, Rahil"
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Shams, Rahil
Alpert, Frank
45
Kamins, Michael A.
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A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 171-180
Persistent link: https://www.econbiz.de/10012429448
Saved in:
2
The role of brand credibility in the relationship between brand innovativeness and purchase intention
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011745818
Saved in:
3
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
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