Vrontis, Demetris; Thrassou, Alkis; Christofi, Michael; … - In: International Marketing Review 37 (2020) 4, pp. 593-601
Purpose: The purpose of this paper is to investigate the irrevocable role of cause-related marketing (CRM) and its research imperative, exploring its contemporary insights in and across international markets, toward scholarly and executive application. Design/methodology/approach: This research...