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~person:"Shang, Jennifer"
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OR in marketing
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Algorithm
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Dual-channel retailer
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Shang, Jennifer
Karray, Salma
7
Fildes, Robert
5
Huang, Tao
4
Martín Herrán, Guiomar
4
Lessmann, Stefan
3
Ma, Shaohui
3
Soopramanien, Didier
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Altsitsiadis, Efthymios
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Bi, Gongbing
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Shi, Hongyan
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Vakharia, A.
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European journal of operational research : EJOR
2
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ECONIS (ZBW)
2
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Impact of loyalty program investment on firm performance : seasonal products with strategic customers
Gu, Wei
;
Luan, Xiaoting
;
Song, Yanan
;
Shang, Jennifer
- In:
European journal of operational research : EJOR
299
(
2022
)
2
,
pp. 621-630
Persistent link: https://www.econbiz.de/10013207149
Saved in:
2
Optimizing online recurring promotions for dual-channel retailers : segmented markets with multiple objectives
Jiang, Yuanchun
;
Liu, Yezheng
;
Shang, Jennifer
; …
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 612-627
Persistent link: https://www.econbiz.de/10011812537
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