Kumar, Nishant; Sharma, Dharam Deo - In: International Marketing Review 35 (2018) 5, pp. 806-832
Purpose: The purpose of this paper is to explore how organisational culture affects the internationalisation proclivity of international new ventures (INVs). Design/methodology/approach: In this paper, a resource advantage (R-A) framework is adopted to examine how organisational culture can be...