Virdi, Preeti; Kalro, Arti D.; Sharma, Dinesh - In: Online Information Review 44 (2020) 3, pp. 723-744
Purpose: Collaborative filtering based recommender systems (CF–RS) are widely used to recommend products based on consumers' preference similarity. Recommendations by CF–RS merely provide suggestions as “people who bought this also bought this” while, consumers are unaware about the...