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~person:"Sharma, Piyush"
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Internal reference price
3
Pay-what-you-want
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Consumer behaviour
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Preismanagement
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Price consciousness
2
Pricing strategy
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Social desirability
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Crowding
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Gerechtigkeit
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Sharma, Piyush
Spann, Martin
21
Schmidt, Klaus M.
15
Zeithammer, Robert
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Stich, Lucas
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Hofmann, Elisa
5
Kim, Ju-Young
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Samahita, Margaret
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Casarico, Alessandra
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Gerpott, Torsten J.
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Roy, Rajat
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Tonin, Mirco
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Kahsay, Goytom Abraha
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Krämer, Florentin
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Narwal, Preeti
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Natter, Martin
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Rabbanee, Fazlul K.
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Regner, Tobias
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Journal of business research : JBR
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Marketing intelligence & planning
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ECONIS (ZBW)
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Contextual differences in the moderating effects of price consciousness and social desirability in
pay-what-you-want
(PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
2
Interactive effects of situational and enduring involvement with perceived crowding and time pressure in
pay-what-you-want
(PWYW) pricing
Sharma, Piyush
;
Roy, Rajat
;
Rabbanee, Fazlul K.
- In:
Journal of business research : JBR
109
(
2020
),
pp. 88-100
Persistent link: https://www.econbiz.de/10012238031
Saved in:
3
Antecedents, outcomes, and mediating role of internal reference prices in
pay-what-you-want
(PWYW) pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10011459210
Saved in:
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