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~person:"Sharma, Vikram"
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Beziehungsmarketing
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Brand image
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Brand management
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Consumer behaviour
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Fashion
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Internet marketing
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Konsumentenverhalten
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Luxury goods
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confirmatory factor analysis
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intimacy
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luxury fashion brands
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Sharma, Vikram
Esch, Franz-Rudolf
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Journal of promotion management : JPM
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The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
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